The shift from B2B to B2C was driven by Mercury's desire to better align with its core beliefs and take control over its product and market strategy. This strategic decision aimed to enhance direct consumer engagement and allow for more flexibility in adapting to market needs.

During the transition to a B2C model, Mercury encountered several challenges, including unexpected difficulties in July and October 2020, as well as the ongoing impacts of the COVID-19 pandemic. These challenges required a fresh approach to business strategy and operations to ensure continued growth and service delivery.

After the transition, Mercury successfully acquired 27 new customers across various industries, significantly improved its average deployment timeline from 17 business days to just 11, and developed localized app modules to better serve the Hong Kong market.

The transition to a B2C model has greatly enhanced Mercury's delivery capabilities, resulting in a notable reduction in average deployment timelines. This improvement has allowed the company to deliver products and services more efficiently to meet customer demands.

Looking ahead, Mercury Technology Solution is focused on leveraging technology to transform lives and businesses. The company is excited about building on its recent successes and continuing to innovate and adapt to meet the evolving needs of its customers.