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I've Always Been Two Managers. AI Just Made One Obsolete.
TL;DR * The Two Sides of My Leadership: For my whole career, I've been two managers. The "Smart" Manager (articulate, clear, the great explainer) and the "Hard" Manager (high-pressure, demand...
The End of the Crucible: Why Passion is Now the Only Path to Elite Performance
TL;DR: The old model of forging elite talent through extreme, "do-or-die" pressure is now obsolete. The rise of a robust social and economic safety net means you can no longer force people to endu...
Fired in Your 40s? It’s Not an Ability Crisis, It’s a Business Model Failure.
TL;DR * You Weren't Fired, Your "Business" Failed: Getting laid off mid-career is rarely about incompetence. It’s a sign that your personal "business model"—how you generate value—has become ...
The Growth Flywheel: The 3 Stages Are Just the Start. It's Time to Engineer the Engine.
TL;DR: Understanding the Growth Flywheel's stages (Attract, Engage, Delight) is no longer a competitive advantage; it's table stakes. The real challenge in the AI era is architecting the low-frict...
The AI Authority Shift: From Visibility to Citation – Your Blueprint for LLM Dominance
TL;DR: The world of search has fundamentally changed. Users are bypassing traditional blue links, turning to conversational AI for definitive answers. In this new landscape, simple visibility is o...
The Unbundling of Work: A CEO's Guide to the Two Human-Only Jobs Left in the AI Era
TL;DR: The anxiety surrounding AI is not about _if_ it will change work, but _how_ we will find value within this new reality. A first-principles deconstruction of "work" reveals a four-layer stac...
Architecting for Resilience: How to Renovate Your Business for the Next Wave of Growth
TL;DR Your established business isn't broken, but it feels stuck. The very systems that built your success are now creating operational drag, making growth feel like a battle. By applying system ...
The CEO's Mandate for the AI Era: 5 Strategic Imperatives for Redefined Search
TL;DR: The rise of AI is causing a structural disruption in search, creating a "dark funnel" where decisions are made before a customer ever visits your website. This article outlines five ess...
The Latecomer's Gambit: Why Your Lack of Experience is Your Greatest Weapon in the AI Era
TL;DR: My last article argued that your unique life experience is your final moat. Today, ...
The End of Methodology: Why Your "How-To" Playbook is a Liability in the AI Era
TL;DR: The intricate "how-to" playbooks that once defined marketing expertise have been commoditized by Generative AI. This article argues that a leader's focus must shift from perfecting meth...
Beyond the Blog Post: How to Create "Answer Assets" That AIs Can't Ignore
TL;DR: The old content marketing playbook focused on blog posts and clicks is obsolete. In the AI era, your audience interacts directly with AI assistants that ingest, synthesize, and cite aut...
The Physical War for AI: A CEO's Analysis of the Great Human Capital Reallocation
TL;DR: The recent wave of mass layoffs in the US is not a sign of economic recession; it is the opening salvo in a brutal, physical war for AI dominance. This is a "Prosperity Depression" wher...